Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a process and technical process of website or online presence that enables page ranking by search engines (such as Google, Bing, Yahoo, etc.), presentation of the organization’s website on search engine search result pages, and search targeting. This process helps the website or specific pages of the website to get the first page or higher rank in the search engine’s search engine. It is important for online businesses, blogs, e-commerce sites, own professional presence, social media portfolios, online marketing sites, and other online sites.
The main purpose of SEO is to optimize your website content and pages using the right keywords through search engines, so that search engines rank them high on their search result pages. Searching for the right keywords through SEO can be invaluable, help increase your website’s speed and performance, and help your target audience come to your website. Along with SEO, it is possible to present your website as a place or page in different fields of activity according to the rules of search engines, which helps to be found by users when searched by search engines.
–There are generally 2types of SEO.
1. ON PAGE SEARCH ENGINE OPTIMIZATION (ON PAGE SEO)
2. Off Page Search Engine Optimization (OFF PAGE SEO)
Here are some SEO basics that every blogger should know. Briefly discussed below-
1. Unique & Quality Content
S is bigger than this. E. O. Nothing can happen. I have seen from my own experience – if you don’t know anything about SEO, but can write very well regularly, your blog or post doesn’t need any SEO. Better writing itself is SEO. If you can regularly write good and unique articles, search engines will automatically recognize your blog and rank it first on the results page.
Remember, search engines are not stupid enough to ruin your image by ranking an article with lots of unwanted keywords in the first place. Think of yourself as a normal visitor. Imagine you have a problem and search on Google. Google gives you a few links to a blog or website that you visit – the article is written with a lot of unexpected repeated keywords, which makes it difficult to find the main word within the article.
You must be fed up with google then!!! Search engines know this too. You might be able to get on the results page the first day with unwanted keywords, but you’ll be lost again very quickly. Instead, write regularly. Your writing will stay on the results page and will be comparatively more profitable.
2. Keyword
A keyword is a meaningful word that people type into the search box of a search engine to find specific information. From my personal experience – people rarely search with just one word. Rather, people now want much more specific information. That’s why they use group keywords (Phrase Keyword).
That is why you will get much better results if you use the keyword “Canon digital camera” instead of “digital camera”. In this case, another advantage is that your Global Competitor will be reduced, so you will easily get a place on the first page of the result page.
3. Internal Link Building
I found this very fruitful. If you have used the famous informational site “Wikipedia”, then you must know that their position is always first in various search engines. Notice their internal link format? In one word, amazing. Why would you stay away from using this trick?
Internal Linking As one page backlinks another page, it prompts search engine robots to index by jumping from one link to another. And due to the linking of similar old articles with new articles, all the pages are at the fingertips of the search engines, which is a great help in increasing the rank of your blog.
4. Out Bound Link
Google is constantly updating. And if Google finds inconsistency in all these updates, you will lose the rank. So when you link to an external website, be sure to link to a good site in your industry. Because Google prefers relevant and authority sites with outbound links.
5. Using Meta & Different Tags
It is important for every blogger to have a clear idea about this step. Post title must be placed inside H1 and post sub headings or points inside H2 tag. However, search engines look at the H1 tag with importance. Use the post image and put the keyword that the post is based on in the alt tag of the image. Avoid English words And, Or, &, The in the title tag of the post and put a sentence within 60 words rich in good keywords. Meta description should be within 160 words and in this case try to place the keyword at the beginning of the sentence.
6. URL structure
It is SEO recommended to include the URL in the post name. And of course the URL should be short and sweet. Google doesn’t like more boring URLs. Theme and Sidebar: Get mobile responsive and clean theme. One thing to keep in mind is that the navigation in the theme should be correct, i.e. the side bar and search box should be correct.
7. Off-Page SEO
Off-page SEO is the technique of marketing a page or post on your website. Offpage is when you go to another website and get a link for yourself. Now the question is how Google sees?
If other’s website is similar to your niche, Google Mama will not mind if you take the link but it will look at it with good eyes. But if you link from any random site, Google looks down. For example, if you are a student of science, if your friend hangs out with students of all groups, then you will not be able to understand which group you actually belong to!
If your friend circle is only science back round then you will be easily understood. Google tries to understand you from your link website with its rank brain. So link building must be relevant.
8. Marketing
It’s offline. E. a part of him In short, marketing refers to promoting a blog or website using various social networks like Facebook, Twitter, LinkedIn and bookmarking sites like Delicious, Digg, Reddit. Article submission and commenting are also a part of marketing. After writing a post submit your link using the above marketing sites.
Checkout this article: Learn content writing in a unique way!
