Facebook ads management

Facebook Boosting and Paid Facebook Marketing

Facebook Boosting and Paid Facebook Marketing

Facebook Boosting In the blue-white world of Facebook, in the crowd of countless pictures, writings or videos, some content suddenly makes us curious; Arouses interest in a particular product through language-display or strong messaging. All of us have been more or less exposed to this experience in the online world, constantly being. Have we ever thought that Facebook is magically presenting these advertising content right in front of us! Facebook Paid Advertising The system behind the system that I have been talking about so far is basically ‘Facebook Paid Advertising’, which uses Facebook’s large number of global customers and other apps it owns, such as WhatsApp and Instagram, to deliver any advertisement to the customer. The app’s massive user base of 2.2 billion daily and 2.8 billion monthly users has attracted everyone from startups to big companies to use these apps as advertising mediums. Facebook marketing is currently one of the most popular means of getting your services or products to the doorsteps of customers very easily and at affordable prices, its capabilities and effectiveness are increasing day by day. Analysts believe that this trend will continue to increase and not decrease. Why is Facebook advertising necessary for business expansion? Facebook’s New Policy: Last year, Facebook has formulated new policies keeping in mind the needs and privacy of their customers, in which the content uploaded from the user’s friend list from various pages and groups is given more importance. As such, the chances of that ad reaching the consumer’s feed is greatly reduced if it is not currently paid i.e. sponsored content. The more customers, the more chances! Facebook’s current subscriber base, or to be more specific, its huge active audience, has immense potential for advertising campaigns for any company or startup! Through paid advertising, advertising can be easily reached from this large number of customers to a target audience. Continuous performance improvement based on results Another unique benefit of Facebook paid advertising is that it regularly monitors how your ad is responding to your target audience, if at all – or what changes can be made to increase its effectiveness; With the help of its powerful algorithm, the data will also help you make a variety of decisions, resulting in increased promotion, promotion! What is required for Facebook paid ads and Facebook Boosting? Not known about the importance of paid ads and boosting. But the thing is, what is the way of boosting or paid advertising? Something quite difficult? Not at all! You can join this process only if you can patiently complete some simple steps. For example:   Endorsement of your credit card In very simple terms, the purchase of dollars is called an endorsement. Credit Card Endorsement If you have a prepaid, dual currency or credit card with sufficient balance, and you want to use the US dollar equivalent of Bangladeshi taka against that card, you will need to endorse your credit card. a) A valid passport of the person holding the card must be required to boost the page with the card. However, it is necessary to remember that when the passport expires, it cannot be boosted with this passport; Before this, the passport should be renewed. Page boost can be done easily with popular cards like Mastercard, Visa etc. Any person, irrespective of age, can endorse a maximum of $5,000 in a year as per the passport. Let’s say you endorsed $5,000 in February 2022 and spent the entire amount in February. In that case, you won’t be able to endorse or spend any more dollars until January 2023, a full year. b) There is a limitation on card endorsement. Let’s say, Ratul went to endorse the passport with the card from the bank, and asked the officer in charge to endorse the card for $2000. This means, that year Ratul Sahib can spend up to 2000 dollars for that card. From the remaining 3000 dollars, Ratul Sahib can later endorse some more dollars if he wants, but it must be in the total of 5 thousand dollars annually. Those concerned advise never to endorse the entire limit i.e. 5 thousand dollars at once. Because, after you have endorsed five thousand dollars the 1st time, for some sudden, unexpected reason you need to endorse cash. Then again one has to go through a complicated process of canceling the dollar endorsement and going through the long process of converting to cash. c) Check whether the card supports ‘dual currency’ or not. There is no reason to fear if it is not supported, this feature can be easily activated by calling the customer service of the concerned company/bank! d) Many credit cards may not be boosted even after following all of the above steps. In that case, it should be understood that the ‘e-commerce’ or ‘online transaction’ feature of the card is not activated – it can be activated easily by calling the concerned institution. Set in your Facebook Business/Ad Manager First, download the Facebook Business Manager app and sign-up. Enter business details, your name and click on ‘Submit’. Must have at least one Facebook page for own startup/company, otherwise Business Manager will not work. For this, go to Business Manager Homepage > More Tools > Business Settings > Accounts > Pages to complete the process. Now go to the taskbar on the left side of the home page and complete this process with the help of ‘Create or Add a Facebook Account’ > Add Accounts > Add. Page can be managed in both admin and employee roles. You will get a detailed description of what work is done in which role, you can select accordingly. Billing and Payment Information Find the Add Account Settings option from the taskbar. From there access payment settings. From here you can see adding new payment method, changing current payment method, spending limit, next bill- etc. 1. Add payment option: Select which payment method you want to add from Add payment method. Click the Continue button with the required information.

Facebook Ad Audience Targeting

Facebook Ad Audience Targeting

What is Audience Targeting? Audience targeting is very important in Facebook ad marketing strategy. Audience targeting is the process of identifying specific groups of social media platform users interested in your product or service and trying to reach them. According to 2022 data, Facebook provides a lot of data to advertisers to find potential customers out of more than 2 billion monthly users. But to get this benefit every advertiser has to do audience targeting by specifying a target market. There are various targeting options for this. For example: Demographic targeting (eg based on age/gender/income) Location targeting (eg by city/state/country trends) Interest targeting (eg by reviewing consumer interests/likes/hobbies) and behavioral targeting (e.g. according to shopping habits, interest in using different products). These options help you show your ads to the largest number of potential customers of your product or service. This way you can ensure that your messages reach the people who are most likely to become customers of your brand. Types of Audience Targeting in Facebook Advertising There are many different ways of audience targeting in Facebook advertising. Here are some of the most common and important types in detail: Demographic targeting People of different ages and different professions have different needs and preferences. In addition, people’s needs and interests vary according to age, gender, income, and education level. Advertising based on everything is called demographic targeting. For example, if you own a cosmetics business, you realize that your ad will be more effective if you advertise to people between the ages of 18-40. Again, you can target your ads to women/men aged 20-30 who live in a certain area and have a certain income level. Location targeting Facebook provides the opportunity to deliver ads to people according to location. Simply put, this type of targeting helps your product or service reach people based on location, including countries, regions, states, cities, and even specific zip codes. For example, you can deliver any ad only to people living in Sylhet or to people living in hilly areas. Your ad will reach all Facebook users in that location. It will even go to those who have come to the area for some other reason. Interest targeting This option of Facebook is very nice and effective for advertisers. You can easily find the right customers for your business based on their interests. This type of targeting allows you to reach people who have searched on Facebook for a specific topic, hobby, or need for a product or service. For example, if you are a bike business, you can target 18-30 year old youth and people who have interest in bikes. If you can deliver your ad to people who have searched for these related topics, you are more likely to increase sales. Behavior targeting The Behavior Targeting feature allows you to identify potential customers for your product or service based on the online behavior and activities of Facebook users. With this option, you can get an idea of who often uses their mobile device to browse Facebook or has recently shopped online. For example, you can show your ad to people who have already purchased other products similar to yours from different pages. In this case, the focus is on the customer’s shopping habits based on their browsing i.e. personal preferences in daily life, travel or other areas. Advertising based on this type of data is basically called data-driven marketing. Overall, this type of targeting is very helpful in finding the necessary and relevant audience to run ads for your product or service. Because in today’s digital marketing era, the more information and data based advertising you can provide, the more likely your business will be promoted and expanded.   Custom Audience Targeting in Facebook Advertising A powerful feature of Facebook ads is Custom Audience Targeting, which allows you to identify your own customers based on user data. With this feature, you can upload names, addresses, emails, phone numbers or a list of Facebook user IDs that match your existing customers, potential customers or leads. Steps to Create Custom Audience: Step 1- Go to Facebook Ad Manager and click on “Audiences” tab. Step 2- Click on “Create Audience” and open “Custom Audience”. Step 3 – Choose what type of data to use to create custom audiences. (e-mail address, phone number, Facebook user ID). Step 4 – Upload your data list or copy and paste it into the audience creation tool. Once you’ve created your custom audience, you can target your ads to people who are already familiar with your brand or interested in your products or services. You can also use custom audience targeting to exclude your old customers from your advertising campaigns. In that case, you first need to decide if you really want to target only new leads and potential customers. In practice, custom audience targeting is a very effective way to reach users interested in your ads and can help you improve your Facebook advertising campaign performance and ROI. Lo0kalike Audience Targeting in Facebook Advertising Lookalike audience targeting is a feature of Facebook ads that helps you reach more new users similar to your existing customers or audience. Steps to Create Localelike Audience: Step 1- Go to Facebook Ad Manager and click on “Audiences” tab. Step 2– Click on “Create Audience” and open “Lookalike Audience”. Step 3 – Select the source audience that you want to use as the basis for your localelike audience. Which could be Custom Audiences, Website Traffic, or Page Likes. Step 4- Now select the location and audience size of your localelike audience. Select the location and audience size for your Lookalike audience. Once you’ve created your lookalike audience, you can show your ads to people who are similar to your old customers or audience, but weren’t previously aware of your brand. This will help you find and engage new potential customers interested in your products or services. Some more advanced audience targeting techniques for Facebook ads are: Retargeting: Retargeting is retargeting ads to

Google Ads VS Facebook Ads

Google Ads VS Facebook Ads

Ads> Day is changing, people are becoming modern day by day, people are reaching the peak of technology use, lifestyle is changing. And internet is playing the biggest role behind so much modernity. Nowadays, thinking without internet in people’s daily life is becoming difficult for anyone. Internet connection in business is not new at all. As many small and big businesses have started online centric these days, many offline businesses are also expanding their business with the help of internet. When people think of business, they definitely think of promoting their business through paid marketing with ads on Facebook or Google. Paid marketing based on these two giant mediums has given a lot of momentum to any business these days. These two guerrillas of the advertising world can be important drivers for your business. Although the two platforms are often considered competitors. These two paid marketing platforms perform differently based on business model, business size, ad type, base, cost etc. So I am writing today to overcome the hurdles of choosing the right advertising medium for your business. What is Paid Marketing? Paid Marketing which is actually also known as Paid Advertising or Online Advertising. Basically, paid marketing is the promotion of any product or service through various channels by paying money to reach a specific business interest to a target audience or audience. Paid marketing actually includes different channels or platforms, each with its own unique features and target audience. As a result, it is possible to promote a product very easily, very successfully and quickly. What is Google ads? To go deeper in this article, we need to know what Google ads and Facebook ads are and what is their paid marketing strategy? “Google Ads”, formerly known as Google AdWords, is a powerful online advertising platform developed by Google Google ads allows businesses and advertisers to create and display ads across various Google-owned platforms, such as Google Search, YouTube, the Google Display Network, and Google Maps. Google Ads works on a pay-per-click (PPC) or cost-per-impression (CPM) model, where advertisers bid on keywords and get paid when users interact with their ads. It is so widely used, it has become synonymous with the term “paid search”. You can choose from five different types of Google ads: Search (also called text ads or search) Display (which is the image advertisement on the website) Video (video ads on YouTube) Shopping (product listings on Google) App (promote your app through multiple channels) What are Facebook Ads? Basically, to put it simply, Facebook ads are advertising using Facebook. In a little more detail, Facebook ads are a comprehensive and versatile online advertising platform developed by Facebook, which allows businesses and advertisers to create and display ads to audiences on Facebook and other related platforms such as Instagram, Messenger, and Audience Network. Facebook ads is a popular paid marketing platform powered by Facebook, one of the world’s largest social media networks. So through this you can reach your target audience very quickly. Facebook ads are particularly effective for building brand awareness, engaging with specific demographics, generating brand leads, driving traffic to their website, and even facilitating e-commerce sales. Facebook ads have the ability to combine precise targeting with visually appealing ad formats. Which makes it a powerful tool to reach and engage with potential customers on social media platforms. Like Google ads through Facebook, a customer can advertise in different ways or in different formats- Video ads Photo ads Slideshow ads Event ads Messenger ads Stories ads Instant experience ads Dynamic product ads   Benefits of Google ads Google is one of the most widespread and widely used media in the world. At least 8.5 billion searches are done on Google almost every day. That number per second is actually around 99,000. In a little more detail, almost every person searches Google at least 3-4 times daily for some or other topic. Google’s reach is clear from this survey. Larger Audience: One of the main benefits of using Google as a paid marketing platform is the greater reach. Google is the most visited or searched website in the world. About 92% of all searches in the world are done through Google. Google’s search volume is increasing by 10-15% per year. Due to such a large number of people using google daily, the ads published here get reach very quickly. Level playing field: PPC newbies often have the misconception that ads will be more active for those with bigger budgets. But surprisingly the fact that budget doesn’t factor much in Google, Google mainly focuses on relevance and quality of ads. The more relevant and customer friendly the ads published in paid marketing on Google, the more Google’s reputation will grow. As a result people will use Google more. And this is why relevant ads and high-quality advertisers, no matter how low their budgets or bids, are considered by Google to be the most suitable for serving ads. Keyword Targeting Keyword targeting is a basic technique in Google Paid Marketing that delivers advertisers’ ads to users who type specific keywords into Google Search. This method will ensure that your product, service or content ads reach your target audience. Flexible budgeting Advertisers in Google Paid Marketing can set different budgets for advertising based on their needs, goals and business type. This way advertisers can allocate their budgets to different campaigns, ads or keywords. This results in maximum utilization of their budget and maximum benefit to the advertiser. Advertisers have complete control over their budgets when it comes to Google Paid Marketing. They can set daily or monthly spending limits on their budget if they want. As a result of which his expenses are much optimized and additional expenses are reduced. Pay-Per-Click (PPC) model It is a widely used method or model in the world of paid marketing. In this strategy advertisers pay only when someone clicks on their ad. This is a very cost effective method and will ensure that you are paying only for genuine

Method of Facebook Marketing

Method of Facebook Marketing

What is Facebook Marketing? Everyone needs to know what Facebook marketing is. Yes friends, Facebook marketing is what will be discussed today. Facebook marketing is very important in today’s changing digital age. Facebook marketing originates from using the Facebook platform as a strategic tool to promote products, services, brands to specific groups. To achieve specific business goals, Facebook marketing involves creating and implementing various marketing strategies. Facebook pages serve as a central point of communication, to enhance the online presence of companies and organizations. This content includes text updates, images, videos, links to articles and blog posts, and more. Marketers can target specific demographics, interests and behaviors. Can retarget users who have already interacted with the ad. Facebook offers a variety of advertising opportunities, including boosted posts, carousel ads, and video ads. To reach a larger audience and achieve specific goals, marketers can allocate budgets, set goals, and launch advertising campaigns. Creating and maintaining groups of followers on Facebook is very important. Connect with users through comments, likes and messages, help maintain relationships and build trust. Facebook provides statistics and analytics tools to help marketers monitor campaign performance. These metrics can help evaluate the effectiveness of marketing efforts and make data-driven optimization decisions. For marketing, using Facebook Messenger to communicate with customers includes messaging, chatbots, and personalized communications. Facebook helps target users who have previously interacted with content or visited websites but not taken the desired action. By partnering with celebrities on Facebook, you can leverage your existing follower base to increase reach and credibility. An effective Facebook marketing strategy requires a deep understanding of the audience, the ability to create consistent and engaging content, and the ability to adapt to the platform’s changing algorithms. What are the types of Facebook marketing? As for marketing strategies, Facebook marketing usually takes many forms. But there are four main types of Facebook Ads or Facebook Ads Marketing: Image Ads Video Ads Carousel Ads Collection Ads Facebook marketing encompasses a variety of techniques that businesses and individuals can use to promote their products, services and brands on the Facebook platform. Create and manage a Facebook page for your business or brand. This includes posting regularly, interacting with customers, and optimizing information and graphics on the site. Run targeted ads on Facebook to reach specific users based on their interests and behavior. Promote individual posts to increase reach and engagement. Use Page Messenger to send advertising or sponsored messages to users. Make your video content accessible to a wider audience. Create ads aimed at attracting potential customers and collecting user data. Create and share high-quality, relevant content such as articles, videos and infographics. Increase traffic by sharing Facebook page content, from websites or blogs. Create or join Facebook groups in your area of expertise. Work with celebrities on Facebook and social media to promote products and services to followers. Organize contests or giveaways on Facebook to increase visitors and subscribers. Use Facebook Events to promote and manage physical or virtual events such as webinars, conferences and product launches. For customer service, chatbots and messaging, connect with customers through Facebook Messenger. Reach people who have interacted with your website, app or Facebook page. Track the effectiveness of Facebook marketing efforts and refine strategies with Facebook Insights and other analytics tools. To increase app downloads and user engagement, promote your mobile app with Facebook ads. You can integrate Facebook into your online store to sell products directly on the platform or to drive traffic to e-commerce sites. Reach people who have expressed interest in your product or service but have not yet purchased. When launching a campaign, focus on increasing brand awareness among yourself and the target audience. Get involved in political or social activities through Facebook campaigns and ads.   Facebook Marketing Freelancing Facebook freelance marketing jobs are all about using the Facebook platform, to help businesses and individuals achieve their marketing goals. It includes a wide range of services, from creating and managing Facebook ad campaigns, to content creation and strategies to increase engagement and reach. Freelancers can create, optimize and manage Facebook ads to drive traffic, leads and sales for their clients. This includes budget management, audience targeting, ad creation and more. For effective marketing on Facebook, extensive research is needed to identify the target audience and their interests. Freelancers can use various tools and techniques to improve audience targeting. Manage the Facebook page, including regular updates, responding to comments and ensuring a consistent brand presence. Freelancers often provide insights into campaign performance through data analysis. This allows clients to make decisions about Facebook marketing strategies. To become a Facebook marketing freelancer, you need to understand the Facebook advertising platform, social media trends and digital marketing principles. Familiarity with tools like Facebook Business Manager and Ads Manager is important. Promote services through online platforms such as: freelance websites (Upwork, Freelancer, etc.), social networks and your website. It’s worth networking with potential clients and other freelancers. Make sure your prices reflect the value you offer while remaining competitive. Depending on where you live, you may need to register as self-employed, pay taxes and consider liability insurance. The Facebook marketing industry is highly competitive and many freelancers offer similar services. To stand out, you need to highlight your unique skill accomplishments. Facebook regularly updates its algorithm, which can affect the reach and engagement of your ads. Freelancers need to be aware and adapt their strategies accordingly. Stay up to date with industry trends and adapt to changing customer needs. Clear communication and realistic goal setting are essential. Freelance marketing on Facebook offers many opportunities for those who are good at digital marketing. By honing your skills, building a strong portfolio, and marketing your services effectively, you can build a successful freelance career in this field. Facebook Marketing Strategy Set clear, measurable goals for your Facebook marketing campaign. Conduct research and create detailed buyer profiles to understand audience demographics and interest points. It will help you create content that users love..Create a professional and attractive

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