Google Ads VS Facebook Ads
Ads> Day is changing, people are becoming modern day by day, people are reaching the peak of technology use, lifestyle is changing. And internet is playing the biggest role behind so much modernity. Nowadays, thinking without internet in people’s daily life is becoming difficult for anyone. Internet connection in business is not new at all. As many small and big businesses have started online centric these days, many offline businesses are also expanding their business with the help of internet. When people think of business, they definitely think of promoting their business through paid marketing with ads on Facebook or Google. Paid marketing based on these two giant mediums has given a lot of momentum to any business these days. These two guerrillas of the advertising world can be important drivers for your business. Although the two platforms are often considered competitors. These two paid marketing platforms perform differently based on business model, business size, ad type, base, cost etc. So I am writing today to overcome the hurdles of choosing the right advertising medium for your business. What is Paid Marketing? Paid Marketing which is actually also known as Paid Advertising or Online Advertising. Basically, paid marketing is the promotion of any product or service through various channels by paying money to reach a specific business interest to a target audience or audience. Paid marketing actually includes different channels or platforms, each with its own unique features and target audience. As a result, it is possible to promote a product very easily, very successfully and quickly. What is Google ads? To go deeper in this article, we need to know what Google ads and Facebook ads are and what is their paid marketing strategy? “Google Ads”, formerly known as Google AdWords, is a powerful online advertising platform developed by Google Google ads allows businesses and advertisers to create and display ads across various Google-owned platforms, such as Google Search, YouTube, the Google Display Network, and Google Maps. Google Ads works on a pay-per-click (PPC) or cost-per-impression (CPM) model, where advertisers bid on keywords and get paid when users interact with their ads. It is so widely used, it has become synonymous with the term “paid search”. You can choose from five different types of Google ads: Search (also called text ads or search) Display (which is the image advertisement on the website) Video (video ads on YouTube) Shopping (product listings on Google) App (promote your app through multiple channels) What are Facebook Ads? Basically, to put it simply, Facebook ads are advertising using Facebook. In a little more detail, Facebook ads are a comprehensive and versatile online advertising platform developed by Facebook, which allows businesses and advertisers to create and display ads to audiences on Facebook and other related platforms such as Instagram, Messenger, and Audience Network. Facebook ads is a popular paid marketing platform powered by Facebook, one of the world’s largest social media networks. So through this you can reach your target audience very quickly. Facebook ads are particularly effective for building brand awareness, engaging with specific demographics, generating brand leads, driving traffic to their website, and even facilitating e-commerce sales. Facebook ads have the ability to combine precise targeting with visually appealing ad formats. Which makes it a powerful tool to reach and engage with potential customers on social media platforms. Like Google ads through Facebook, a customer can advertise in different ways or in different formats- Video ads Photo ads Slideshow ads Event ads Messenger ads Stories ads Instant experience ads Dynamic product ads Benefits of Google ads Google is one of the most widespread and widely used media in the world. At least 8.5 billion searches are done on Google almost every day. That number per second is actually around 99,000. In a little more detail, almost every person searches Google at least 3-4 times daily for some or other topic. Google’s reach is clear from this survey. Larger Audience: One of the main benefits of using Google as a paid marketing platform is the greater reach. Google is the most visited or searched website in the world. About 92% of all searches in the world are done through Google. Google’s search volume is increasing by 10-15% per year. Due to such a large number of people using google daily, the ads published here get reach very quickly. Level playing field: PPC newbies often have the misconception that ads will be more active for those with bigger budgets. But surprisingly the fact that budget doesn’t factor much in Google, Google mainly focuses on relevance and quality of ads. The more relevant and customer friendly the ads published in paid marketing on Google, the more Google’s reputation will grow. As a result people will use Google more. And this is why relevant ads and high-quality advertisers, no matter how low their budgets or bids, are considered by Google to be the most suitable for serving ads. Keyword Targeting Keyword targeting is a basic technique in Google Paid Marketing that delivers advertisers’ ads to users who type specific keywords into Google Search. This method will ensure that your product, service or content ads reach your target audience. Flexible budgeting Advertisers in Google Paid Marketing can set different budgets for advertising based on their needs, goals and business type. This way advertisers can allocate their budgets to different campaigns, ads or keywords. This results in maximum utilization of their budget and maximum benefit to the advertiser. Advertisers have complete control over their budgets when it comes to Google Paid Marketing. They can set daily or monthly spending limits on their budget if they want. As a result of which his expenses are much optimized and additional expenses are reduced. Pay-Per-Click (PPC) model It is a widely used method or model in the world of paid marketing. In this strategy advertisers pay only when someone clicks on their ad. This is a very cost effective method and will ensure that you are paying only for genuine
